Inspirational and aspirational, this is probably one of my favorite books of all time. As someone in the jewelry business, I thoroughly enjoyed every bit of it. The story of the Cartiers is one that deserves much praise. They have reached heights that can only be dreamt of, and this book shows us why they are where they are today. The founder The Next Gen: Alfred and his three sons During the french revolution, the founder, Louis Francois Cartier, took a huge risk and bought his master's workshop, marking the beginning of the jewelry empire. With hard work, dedication, and vision, the Cartiers were able to take that small workshop, and place themselves in the heart of the luxury market. Joined by one of his children, Alfred who introduced revolutionary ideas such as the introduction of platinum jewelry, took the business to greater heights and gained a reputation among the "who's who" of that time. As he grew older, Alfred brought...